-by Biplob Shahariar

In this digital marketing era one of the most practices terms may be the SEO. You can hardly find someone who hasn’t heard of this very important term. What is this? SEO or Search Engine Optimization is a very important aspect of digital marketing. Through SEO any web page gets a place in the search engine for hundreds of keywords which we call RANK. Below I’will discuss what and why SEO is, as well as how and why you should learn SEO. Let’s dive into this.

What Is SEO?

As I mentioned above the full form of SEO is “Search Engine Optimization”. In simple words, when we type something in Google or any other search engine, then Google or that search engine shows how many results. From there we click on the link of our choice and visit our desired website to find our useful informations. And the reason why Google or any search engine shows those results, that reason or method is called search engine optimization.

Why Do We Ues SEO?

We naturally do SEO to RANK our website in search engines. By doing SEO we try to be at the top of the search engine result page. Because when people search for something, they click on the links that are shown above on the result page. Or we can say, that are displayed on the first page of the result page. People usually don’t have the time to go through the next pages.

What Are The Types Of SEO?

Yes ofcourse, there are different types of SEOs. But this time I’ll discuss only on the most important and practiced types.

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Content SEO
• Local SEO
• Mobile SEO
• E-commerce SEO

Heard About White Hat & Black Hat SEOs?

Experienced SEO experts divide SEO into two major categories. However, one of these two may not work in many cases. But another has now been invented with improved techniques over time. Actually the bottom line is that search engines have changed their RANKING algorithm so much that it is now difficult to RANK for any keyword. And keeping that in mind, SEO has been divided into two different parts through new processes. Before going through different types, let’s know about those White Hat & Black Hat SEOs

White Hat SEO

White hat SEO is the method of search engine optimization which is done by following the guidelines and rules of the search engines. And if you work in this way, naturally you get good RANKING. If you optimize your website according to search engine rules then you will get good traffic from search engine or increase visitors.

Black Hat SEO

Black Hat SEO is basically done by breaking search engine rules. Many people do link building artificially to RANK quickly in search engines. Means, by using different software to create backlinks. People are interested in it because, through this kind of software, thousands of links can be created in very little time. And people do this black hat SEO to RANK by creating more links. But if the search engine somehow catches the footprint of these links, then the search engine will cancel your website. And the search engine technology is now very advanced, which can easily eliminate such websites very easily. And once that happens it becomes very difficult, in many cases impossible, to re-RANK the website in the search engines.

Why You Should Learn SEO?

Why is learning SEO so important? This is a complex question. In fact, why you should learn SEO depends on few factors. If you are a business owner then learning SEO can be your reason to bring visitors to your business website. Again, if you want to build your career as a digital marketer, then learning SEO is very important for you. Because without learning SEO, you cannot provide digital marketing services to clients properly. Let us try to understand the matter through an example.

Why Should A Businessman Learn SEO?

Suppose you have a business where you provide many good products or services. As of today if you can’t serve your business online well then your customers will never know about your product or service. Now by learning this SEO if you can optimize your website well for RANKING in search engines then the sales of your products or services will increase to a great extent. Kite Learning has SEO courses from which you can learn great SEO.

Why Should A Marketer Learn SEO?

Now let’s come to another example. If someone wants to become a digital marketer or sell digital marketing services then why should he learn SEO? The matter is actually very simple, if you want to RANK someone else’s website with your SEO skills then you need to learn SEO first and learn it very well. Otherwise you will never be able to provide good service to your customers.

Because the customer will always want his website to rank well in search engines and get a lot of traffic to his website. Because, the more visitors, the more exposure and exposure. And through this expansion, the sales of his products will also increase a lot. And selling more products means earning more profit.

And if you as a digital marketer can provide this service well then your customers will also pay you well as the price of the service. There are many digital marketers who are earning millions of rupees per month just by providing client services in this 21st century.

SEO from the eyes of a businessman and SEO from the eyes of a digital marketer can be completely different. Because they both have different goals. But if you can learn SEO properly then surely with this skill you can achieve your objective successfully.

How To Do SEO?

How to do SEO or if you want to do SEO how should you do it? This question cannot be answered in a few words. But I am trying to give you an overview in few words. Let’s start, SEO is actually of two types, Onpage SEO and Offpage SEO.

On-Page SEO

On-Page SEO is basically done within the site like writing an article on a topic and preparing that article by applying various aspects of SEO. For example, URL, Title, H1, Sub Heading, Body Content, Internal Linking, Meta Title, Meta Description etc. The more efficiently you can perform these optimizations, the better your website will rank. Besides, in eCommerce website, various product pages have to be optimized so that the product can RANK in the search engine. In this case too the product page title, product title, product description, meta title, meta description etc. are done very well.

Off-Page SEO

Off-Page SEO is the application of search engine optimization that is done off-site. Like, social share, link building, citation building etc. Besides foundation link building like profile creation, directory submission, forum backlink building etc. It means, if a person comes to your website as a visitor and reads one of your pages and mentions it elsewhere, then you must understand that you have created a backlink. In simpler terms, link building means sharing your website’s link or URL with other websites.

Finally, if you have read my article well, you have come to know about SEO and its necessity.I have actually tried to make it easy for you to understand how people buy products on the internet in this 21st century.Again for any information, go to your web browser. Because everything is available online, and an online machine called search engine is used to find this. If you want your website to appear on the first line of search engines, you need to optimize your website pages for your targeted keywords. And if you can learn SEO well then you can go far in this industry